About FinSync Analytics

Finance expertise.
Engineering that connects it.

I’m Muhammad Atif. I build Power BI reports, QuickBooks financial reporting and data integrations for accounting firms and growing businesses that need a clearer view of their numbers.

The person behind the work

Muhammad Atif

Finance Analytics Engineer

Power BI · Python · SQL · Azure · QuickBooks Online

Based in Lahore, Pakistan.
Working with US finance teams.

A finance-first approach

Reports should stand up to questions.

A dashboard is only useful when the numbers make sense. My work combines financial analysis with Power BI, Python, SQL and Azure to connect source data to reports your team can use.

I started with Excel and developed my engineering skills by working with real finance data. That experience shapes how I build: checking reports against the ledger, matching reporting periods to the business calendar, and making calculations easy to explain.

Through one US accounting firm, I have built reporting used for 16 end-clients. The solution connects QuickBooks Online to a Python pipeline, Azure SQL and Power BI.

For QuickBooks Online reporting deployments, the pipeline and reporting database run in the client’s Azure subscription, so the client keeps control of that infrastructure. FinSync retains ownership of its reusable product and code, and deliverables and usage rights are set out in the project agreement.

What guides the work

Built around your finance team.

01

Start with the numbers

Agree on the measures, account mappings and reporting calendar before building the dashboard.

02

Connect the full process

Build the integration, database and Power BI model together, with checks at each stage.

03

Make it maintainable

Keep calculations clear and support the reporting as your business and source systems change.

Tools I work with

The stack behind your reporting.

  • Power BI & DAX
  • Power Query
  • Python
  • T-SQL
  • Azure SQL
  • Azure Functions
  • QuickBooks Online

Let’s make your reporting easier to use.

Tell me what your team needs to see and where the data lives.

Discuss your project